SEARCH ENGINE OPTIMIZATION
SEO – SEARCH ENGINE OPTIMIZATION
To reach target audience virtually is the power of Search Engine Optimization. With correct plotting of designs, content, and keywords SEO gives supreme business’ visibility and branding. Chances are very good as it generates Business Traffic. SEO rewards every business for its efforts at a higher and bigger rate than pretty much all static and traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason behind is that SEO is an inbound marketing strategy - it allows any products and services to market to people when they are looking for the products and services your business provides online.
EVALUATION OF A POWERFUL SEARCH ENGINE OPTIMIZATION
Possibly the most important part of a website is the control and navigation. A good navigation is making a website be found and understood easily by the users – making for quick and easy travel throughout the entire website. When designing navigation, web designers sometimes get carried away with imbalance hues and fancy typefaces. A good design balances the branding and the content it produces.
STRATEGY – The website’s SEO strategy is a graph showing how all the contents are coordinated to achieve the desired end result. The strategy is based on the openings and pressures in the outside world and the virtual strengths and weaknesses of the business. The importance of having strategy is to identify who among the users are much interested in the products or services offered online by evaluating the over-all / whole design of a website. A reason why big companies like Apple and Samsung invested big amounts to making a website more interactive.
BLOG – Services or Products’ updates are always the main focus of every business. This allows the users to be informed of any information accustomed to a website. Above all these, this can also help your website to be on top of all similar services within the industry.
HTML - Hypertext Markup Language is known as HTML Code - the internet & Search Engine language - HTML is the primary code used to create web pages also known the back-end process of a whole website management. When applied correctly search engines can easily pick-up ranking-signals from specific HTML components.
LINKS – Links are the vein of a website carrying the data-element back and forth to the user from the main host or server. A clickable image, text, navigation bar or the button is a reference to data that the reader can directly follow either by clicking or hovering. This is important as each link contains information leading to the products or services being offered – with proper optimization these clicks can highly generate interests to the users.
MARKETING – optimization is a procedure of plans, methods, and strategies applied to upsurge the number of visitors to a website by finding a high-ranking placement in the search results page of a search engine such as Google, Bing, Yahoo and other search engines. The more optimized a site is the more traffic and unique visitors it will get. Meaning – With correct placement of ads or hyperlinking is an assurance a site can make.
CONTENTS – The most sensitive part of a website aside from codecs. Everything in a site-page is called content – from graphics, texts, videos, guides, downloadable files and documents, list, glossaries, and infographics are contents. The only requirement that a site can gain a positive response from both Search engines and potential customers or return visitors it should be substantive. In a sense that users can hypothetically generate good result from the information lay on the page. In other way, substantive site-page avoids “reedy” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Other than the less a site-page that promotes “reedy”/low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. It’s important to keep in mind that if search engine traffic is your only goal, your results will most probably suffer.
KEYWORDS – These are the words and phrases that users enter into search engines and are also called "search queries” linking to one’s web content that make it possible for users to find a related site via search engines. This is one of the most important, valuable, and high return activities in the search marketing field. A website that is well-optimized for search engines “connects the same language" as its potential visitor base with keywords for SEO that help connect searchers to one’s site.