PAY PER CLICK
A SIMPLE CLICK GENERATES POTENTIAL CLIENTS
Pay Per Click is the sponsored ads that often found at the top of the browsing search results page, marked with a yellow label; a way of using search engine promotion to generate clicks to a business website, rather than “receiving” those clicks gradually.
Then how PPC Ads work? Pay per click works when unique visitors click the Ad leading one’s business site-page. In return, business site-page pays a small fee to the service provider. When a PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to one’s business than what it pays for.
Suggestive search key/auto-generated key by the SE.
Optimized and managed by the search key provider-Ad agency or ad-search key optimizer.
Rank based on reviews and pattern navigation.
A website that comes first in the search result is the mostly the clicked sites. Websites that have a good structure of contents, designs, tags, and keywords are often the search engine provides. Hence, a business that has a website and merits the qualifications, PPC is one of the tools that surely generate high-traffic and potential client online.
B2B / S2S PAY PER CLICK SERVICES
BUSINESS TO BUSINESS / SITE TO SITE PPC
PPC also works on page navigation
thru embedding codes to some graphics and contents of a website (the old way).
These ads are mostly found on a blog, content devs and promotions/campaign sites.
A single click is monitored to assure visibility of the brand, service, and products.