UPSURGE YOUR BUSINESS AMONG OTHERS

LOGO DESIGN

Part of the branding is to have a striking logo which is extremely important to one’s business. A business’ identity is visually expressed through its emblem and is one of the main things that make a business recognizable.

 

Logo/emblem comes with different specs there is brand text with an icon, icon alone, and brand text alone. CAT Advertising helps businesses attract new customers – When people see an eye-catching logo on ads or promotional products, it will stand out. 

4 KEYS IN CONCEPTUALIZING BRANDING DESIGN

ELEMENTS

 

What your emblem is composed of - it is the art of recreating a subtle representation of an image/object. Most of the brand are mind-picture of an object's feature, person's name, business character, vision or mission of the company. 

STROKE

 

The figure of lines and curves within the elements. In modern design, integrating an image within the text brand without destroying the fonts' style is an example. Stroke balances the element from corner to corner. 

FONTS

 

In typography, a typeface is a set of one or more fonts. Each style is composed of glyphs that share common design features. This expresses much about the branding and how your brand is identified based on the style of font presented.

HUE

 

The balance of Light and Shadow - Lower, mid and higher contrast of the color; balances the emphasis on the chosen brand. chosen color is used for desktop publishing template.

BRANDING ILLUSTRATION AND CONCEPT

TEXT-BASED

 

Is a style of logo that emphasizes the brand name without having a separate image; a kind of style that stands as the company's trademark without confusing brand's marking. A clever design like coca-cola is called "Negative Space Design" in a text-based concept. 

 

There are more to learn about the text-based concept and the application of a hidden image within the design.

ICON-BASED

 

Icon-Based is commonly used to strike-out competition. It is a matter of the designer's creativity to meeting the client's mission and vision. Like, LG is not only an initial of L&G in a rounded reddish style but how the two letters are shrunk together to make an illusional style of a man's face.

 

A free way to express brand marking is done thru Iconized logo style.

ICON + TEXT


It is inevitable to have a business name similar to others, Icons are used to illustrate the brand's message and to separate identity.

Apple, for example, uses an apple shape to give a direct meaning to the brand - the "bite" illustrated in the apple's logo emphasizes the binary digits as to"byte". -  it is a matter of how one's put creativity and significance to it. And everything behind is part of the concept.

PICTORIAL

 

The artistic way of expressing the sense of interpretation. What you read is not what or how the logo is presented but the meaning behind the illustration that connects the brand name and chosen design.

 

When the brand name is very common or not a universal word, image/scenery emblematic is used to give an in-depth meaning to the brand. The aim of this design is to be recognizable above competition.